• Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 27 readers -
    • Consulting firms are crashing the party in Cannes

      Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield i ...

      Digiday- 37 readers -
  • How Amazon could become an entertainment powerhouse

    The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.

    Lucia Moses/ Digidayin How To's- 21 readers -
  • The state of live streaming in sports

    Facebook may have openly distanced itself from live streaming prime-time sports. But soccer chiefs believe it’s only a matter of time before the social network will rival broadcasters for rights, and the world’s biggest sports will be watched regularly on Facebook as well as Amazon and Google. Facebook did, after all, attempt to get the digital rights to cricket’s Indian Premi ...

    Digidayin Social- 20 readers -
  • ‘You have to take a longer approach’: Group Nine CEO Ben Lerer on monetizing video

    About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital brand Seeker. With Lerer scheduled to appear at a panel at 2017’s Advertising Week New York, we asked him about Group Nine’s long-form video aspirations and its plans to grow branded content and commerce.

    Digiday- 25 readers -
  • CollegeFashionista launches an online fashion education program

    CollegeFashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus members, college students known as Style Gurus. This group is made up of college students across 630 campuses who operate as digital interns in semester-long spurts, creating all of the sites content — a mix of outfit posts, beauty tips, campus updates and more.

    Digiday- 18 readers -
  • How brands are using Apple’s new AR capabilities

    For many brands, augmented reality is expensive or technologically hard to pull off. That changed on Sept. 12, when Apple introduced iOS 11, which makes it easier and faster for developers to build AR into their apps. Brands including Wayfair and Patrón Tequila have taken advantage, introducing AR apps or adding AR features to their existing apps.

    Digidayin How To's- 25 readers -
  • Digiday magazine: Big ideas poised to upend media and marketing

    At Digiday, we report on and examine the big and small ways media and marketing companies are modernizing. For this, our Big Ideas issue, we decided to dream big and identify the big ideas that could fundamentally alter media and marketing — for better or for worse. In some cases, we looked at the ideas and people tackling big problems in the digital media ecosystem.

    Lucia Moses/ Digiday- 22 readers -
  • ‘Not just Sallie’s view’: How Sallie Krawcheck sets Ellevest apart

    Ellevest’s brand has something no other digital investment startup has: Sallie Krawcheck. If you’re a customer of Ellevest, you get targeted Instagram advice in the form of short “Ask Sallie” questions, answers and video clips, interspersed with quotes from iconic women. You’re also receiving weekly newsletters from Krawcheck called “What the Elle,” in which she provides her thoughts and advice.

    Digiday- 19 readers -
  • Why Amazon is set to change advertising as we know it

    When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...

    Shareen Pathak/ Digidayin Affiliate Paid Search- 22 readers -
  • Ad tech eyes connected TV, but media buyers find limitations

    Ask any demand-side platform today what it’s focusing on, and you will hear one thing for sure: Connected TV. CTV was designed to replicate traditional 15- or 30-second TV commercials on smart TV, gaming consoles or devices like Roku, Apple TV, Google Chromecast and Amazon Fire TV. It’s not new, but it has gained popularity recently as DSPs like The Trade Desk and Tremor Video ...

    Yuyu Chen/ Digiday- 23 readers -
  • This agency created a voice assistant inspired by a Swedish grandmother

    Google Home, Echo and other voice-activated devices have many capabilities, but one agency believes they lack something essential for the future of voice: personality. B-Reel designed a virtual assistant that takes on the persona of a Swedish grandmother. Named Sammi, the round, yellow and blue device hangs on a wall at the agency’s Los Angeles office, ready to dole out grandm ...

    Digiday- 18 readers -
  • Best of the week: Safari update underscores Apple’s ambivalence about advertising

    This week, our top stories covered Apple’s Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom. Apple restricts ad tracking in Safari update Apple updated the operating system of its Safari browser on Sept. 19 so users can’t be tracked by third parties for more than 24 hours after visiting a website.

    Digiday- 11 readers -
  • Influencer marketing is growing up with tighter contracts

    Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars’ rights and advertisers’ needs. Agency Digital Brand Architects updated its influencer contracts around two weeks ago to clear up gray areas like post timing and content rights, said Reesa Lake, partner ...

    Yuyu Chen/ Digiday- 14 readers -
IMGlance Facts
  1. listed
  2. #2 in our ranking
  3. 7,476 posts, read by 113,493 readers
  4. 15 readers per post
  5. 184 Posts per month
Facts last updated: (2017-09-25 10:07:38 UTC). Update Frequency for posts: 6 minutes. Posts last updated: .
Get the top posts daily into your mailbox!