• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 21 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 34 readers -
  • The Rundown: Google distances itself from ‘platforms’

    In this week’s Rundown: Google distances itself from “platforms,” Snapchat and Twitter woo publishers and Amazon lags in India. What’s in a name? As Facebook gets blamed for everything from polarizing America to helping Donald Trump’s election, it’s no accident that Google is distancing itself from the social network. One way is how it’s referred to.

    Digiday- 4 readers -
  • Absolut CMO: We’ll pay more for quality ad placements

    Provenance and transparency aren’t just things Absolut talks about in an ad campaign. Both are becoming key to the brand’s shift from approaching media as a commodity it buys at the lowest cost to operating as a lever for growth. The advertiser’s latest global ads feature its employees in the nude to show it is the “vodka with nothing to hide.

    Digiday- 3 readers -
  • Declining Facebook reach squeezes publishers’ branded-content business

    The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too. Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter of 2017, spending on branded-content distribution leapt 159 percent year over year.

    Digidayin Social SEO Content- 4 readers -
  • How European publishers are diversifying from overreliance on ad revenue

    Publishers at the Digiday Publishing Summit Europe in Monaco this week had one issue top of mind: diversifying revenue to avoid being captive to the vicissitudes of the fickle ad market. Among the core issues discussed by the nearly 240 publisher attendees was the hunt for more direct revenue from audiences. Key growth areas that repeatedly emerged were events, subscriptions and e-commerce.

    Digiday- 3 readers -
  • Snapchat is enlisting more publishers to make video shows

    I want my Snap TV? Snapchat plans to double the amount of Snapchat video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.

    Digiday- 4 readers -
  • How companies are using location data, in 5 charts

    The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire. Here are five charts that illustrate how companies are using location data.

    Digidayin How To's- 3 readers -
  • ‘Twitter is having a comeback’: What’s on the minds of European publishers

    For the more than 200 publishers attending Digiday’s Publishing Summit in Monte Carlo this week, the main issues that were front of mind were plain: how to diversify platform distribution in the wake of Facebook’s news-feed changes, what more can be done to fight ad fraud, and how the arrival of the General Data Protection Regulation will affect business.

    Digidayin Social- 13 readers -
  • How Vice localizes branded content across Europe

    In Europe, Vice Media is working out how to balance having a unified strategy around branded content while adapting to specific countries. Publishers who underestimate a region’s cultural differences strike an awkward tone. Vice is moving away from simple translation, according to Nina Kennedy, head of media for Germany, Austria and Switzerland.

    Digidayin Content How To's- 14 readers -
  • Publishers warily embrace Amazon program to run their content on Amazon.com

    After months of asking to get their content into Amazon, publishers finally got their wish. For the past several months, Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. The articles can be found through Google search or through searches for specific keywords ...

    Digidayin Content- 12 readers -
  • Brands new and old are cashing in on ‘active beauty’

    The ultimate status symbol today is being “well,” a process that, naturally, involves lots of exercise. Eager to capitalize on this trend, beauty brands are creating product lines meant to be best for before, during and after the most rigorous sweat session. Meet “active beauty.” Pretty Athletic, Sweat Cosmetics, SweatWELLth and Yuni Beauty are just a few of the brands devote ...

    Digiday- 10 readers -
  • How United Airlines is taking more video content creation in-house

    United has found that bringing more resources, especially video, in-house has allowed it to bypass long lead times and back-and-forth calls on the phone with its agencies. Last July, United hired Megan Mitchell, previously head of social media and video for publisher TravelZoo, as senior manager for integrated digital engagement.

    Digidayin Content How To's- 16 readers -
  • Google turns on the charm with publishers by focusing on subscriptions

    Google is vying for the hearts and minds of publishers with an appeal to their bottom lines, particularly in attracting subscribers. Last fall, Google ended its controversial first-click-free policy that required paywalled publishers to let readers see at least three free articles to have the publishers’ content surfaced in search and replaced it with flexible sampling, where ...

    Lucia Moses/ Digiday- 8 readers -
  • The pivot to paid news, in 5 charts

    After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more than a lot of people are willing to pay.

    Digiday- 7 readers -
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