• 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

      The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the desi ...

      The Daily Egg- 14 readers -
    • The Crazy Egg Guide to Landing Page Optimization

      When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing. Here at Crazy Egg, we believe it’s past time to give these hard-working ...

      Sherice Jacob/ The Daily Egg- 27 readers -
  • Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules

    After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still yield the best ROI for me. This is also the case for many other businesses. For example, Andrew Hubbard generated $36,449 In revenue from an ad spend of $4,159. That’s almost a nine ti ...

    The Daily Egg- 7 readers -
  • 3 Ways Web Design Can Drive Customer Reviews

    Every e-commerce business should strive to collect more online reviews. After all, a recent study found that 1 in 5 online shoppers view customer reviews as the single most important factor influencing their decision to make a purchase. But how does web design influence customer reviews? In this article, we’ll look at 3 web design tip ...

    The Daily Egg- 7 readers -
  • 7 Reasons to Lay a Bet on Instagram Micro-Influencers in 2018

    If you believe that launching an advertising campaign is enough to beat your competitors, we have bad news for you then: those days are far behind us. And truth to be told: most customers opt for skipping an ad as they are fed up with the overly polished professional pictures that seem too good to be true. As Forbes has reveal ...

    The Daily Egg- 14 readers -
  • The Crazy Egg Guide to Great Form UI and UX

    Introduction Forms. They may be boring, they may be underrated, and they may be overlooked. But make no mistake, forms are possibly the most important components on your business’ website. Why? Because in order to sign up a new subscriber, to sell a product or service, or to simply initiate customer support ...

    The Daily Egg- 9 readers -
  • Your Author Bio Is a Conversion Goldmine

    Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the busine ...

    The Daily Egg- 8 readers -
  • Are Security Concerns Holding You Back From Marketing Innovation?

    Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your onli ...

    The Daily Egg- 8 readers -
  • Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales

    A compelling case study can be an extremely useful sales tool. Buyers love them. In fact, 78 percent of B2B buyers read case studies when researching an upcoming purchase. Why then, do so many companies fail to create compelling case studies? Well, creating a convincing case study is hard. There’s a reason why experienced copywriters charge thousands of doll ...

    The Daily Egg- 13 readers -
  • Hypothesis Testing

    Hypothesis Testing: A systematic way to select samples from a group or population with the intent of making a determination about the expected behavior of the entire group. Part of the field of inferential statistics, hypothesis testing is also known as significance testing, since significance (or lack of same) is usu ...

    The Daily Egg- 5 readers -
  • The Best Web Analytics Tools to Grow Your Business

    Can you imagine driving a car without a speedometer, tachometer, odometer, fuel gauge, or system indicators? Imagine having to eyeball your speed as you drive, while remembering to refuel every 200 miles just to make sure you don’t run out of gas. Oops, I forgot, there’s no odometer, so you don’t even know how man ...

    The Daily Egg- 14 readers -
  • 7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

    The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.) The special signage has come to my rescue and to the rescue of office mates so many times. Otherwise, by now we would’ve ripped apart the carpet below, through our mindless pulling and pushing. Initially, I u ...

    The Daily Eggin How To's- 12 readers -
  • What is Correlation?

    Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone. If an experiment or study is designed to determine which factors might influence other factors of interest, you are testing the correlation between these f ...

    The Daily Egg- 10 readers -
  • The Business Blogger’s Guide to Dealing with Content Theft

    It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to that? Once you’ve caught the culprit, then what do you do to get it removed? How about preventing your content from being stolen in the future? Is there any way ...

    The Daily Eggin Content- 11 readers -
  • Are the Top AdWords Ads for “Golf Vacations” Subpar?

    If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you study top AdWords ads in competitive markets, you’ll often find great examples of effective ad copy and landing pages that can inspire ideas to improve your own AdWords campaigns. I ...

    Adam Kreitman/ The Daily Eggin Paid Search- 16 readers -
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